I’ve led and contributed to a wide range of brand identity projects, from full logo redesigns to subtle updates, always with the goal of modernising and strengthening a brand’s visual voice without losing what makes it recognisable.

Each project starts with understanding the core values and stories that the brand carries - then translating those into visual elements that feel both current and timeless. Whether it’s refreshing an existing mark or creating a new one, I focus on clarity, adaptability, and conceptual depth.

Logos aren’t just symbols; they’re systems. I build identities that balance form and function, designed to work seamlessly across digital, print, and environmental applications. Typography, colour, motion, and structure all play a part in creating cohesive and flexible visual languages that support brand evolution.

This work often involves close collaboration with creative teams and stakeholders, ensuring that every detail reflects the intended message and can adapt to future needs. From bold, geometric marks to more fluid, dynamic systems, my approach always considers how identity lives and breathes beyond the logo itself.

Beyond logos, I’ve developed style guides, brand extensions, and visual frameworks that quietly shape the way brands communicate internally and externally - tools that bring consistency and strategic clarity to complex creative ecosystems.