I’ve led small, focused teams of designers on high-profile campaigns and digital projects across entertainment and commercial industries. Usually teams of 2 to 4, the setup was lean but standards always demanding. My role was to maintain creative quality, support team growth, and ensure every delivery was sharp, on-brand, and polished.

Day to day, this meant giving clear, actionable feedback, stepping in hands-on when needed, and acting as a bridge between creative, production, and marketing teams - making sure everyone shared the same vision.

Deadlines were tight, and the work had to perform. I learned how to balance strategic oversight with detailed involvement, adapting my approach to each project’s needs. Leading this way meant trusting others, empowering them, and making room for diverse ideas - while keeping a strong, cohesive creative direction.

Good leadership isn’t loud. It’s about creating the right environment, safeguarding the vision, and knowing when to step back. These moments form the backbone of successful creative work - trust, clarity, and momentum.

Years of freelancing sharpened my sense of responsibility - not only for the work itself but for the relationships behind it. I keep close to clients, deliver reliably, and build lasting trust. I believe in giving teams space to think and experiment, balanced with energy and ambition to push boundaries. I guide with care, ensuring clear direction, high quality, and a sense of pride in what we create together.