Leading Creative at Square Enix.

During my time at Square Enix, I led a small team of web designers working on global campaigns for titles like Final Fantasy, Tomb Raider, and Kingdom Hearts. The setup was lean - usually just 2 or 3 of us - but the expectations were always high. My role was to keep the standard up, help others grow, and make sure everything we shipped was visually sharp, brand-true, and technically solid.

Day to day, that meant reviewing work, giving feedback that actually helped (not just ticking boxes), and often jumping in myself when things needed a push. I was also the point of contact between the creative team and the devs, producers, and marketing leads - translating design intent in a way that made sense across the board.

There was no room for fluff. Timelines were tight, and the work had to perform. Over the years, I got used to switching between high-level direction and hands-on detail, depending on what each project demanded. It taught me how to trust others, how to guide without over-controlling, and how to create space for different voices while still keeping a strong creative thread.

Leadership isn’t loud. It’s about holding space, protecting vision, and knowing when to step back. These moments reflect the invisible architecture of good creative work - trust, clarity, momentum.

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Years of freelancing taught me to take full responsibility - not just for the work itself, but for the relationships behind it. I stayed close to clients, delivered on time, and built trust along the way. As a team leader, I believe in giving people space to think and create - but I also value energy, passion, and the drive to push things further. I guide the process with care, making sure the direction is clear, the quality is high, and the team feels supported, challenged, and proud of the outcome.