My exploration of concepts and short films is more about creating immersive experiences than telling clear-cut stories. These works rely on visual fragments, abstract movements, and layered imagery to evoke moods and provoke thought rather than following a traditional plot.

The emergence of AI as a creative tool opened up unexpected possibilities. Early AI-generated outputs brought an element of surprise and imperfection, which shifted the creative process from control to collaboration. This interplay between human intuition and machine output creates a dynamic, evolving dialogue where the final form often unfolds spontaneously.

Without commercial constraints, these short videos and loops serve as experimental spaces - moments where ideas remain open-ended, allowing the visuals to resonate on a more instinctive level.

In commercial projects and advertising, AI can also play a practical role - streamlining production by generating assets quickly and reducing reliance on large crews or costly sets. This can significantly cut budgets and timelines, making high-quality visuals more accessible without sacrificing creativity or impact.