I’ve helped shape the digital presence of nearly every major Square Enix and Eidos title - from Tomb Raider and Final Fantasy to Kingdom Hearts and Hitman - defining how fans engage with their favourite worlds. Beyond gaming, I’ve designed web experiences for music industry icons like Depeche Mode, Tom Jones, and Maroon 5, as well as major festivals including Download, Reading & Leeds, and Wireless.

Over the years, I’ve worked across diverse website types, each shaped by unique goals and audiences. Campaign and launch sites demand immediate impact and clear paths to action, usually centred around mobile-first UX strategies and optimised purchase flows. Platform sites focus on modularity, scalability, and ease of updates - built with detailed style guides, reusable components, and seamless handoff to development teams.

In contrast, artist and festival sites prioritise mood, texture, and expression, using visual rhythm and pacing to engage visitors and reflect the brand’s identity.

At the core of all projects lies thoughtful UX - starting with user journeys, wireframes, and information architecture, and extending into nuanced micro-interactions that guide attention without distraction.

Design, for me, is never decoration. It’s a purposeful response to the challenge at hand, balancing aesthetics, function, and emotion in equal measure. Whether leading a team or working independently, this approach ensures digital experiences that connect, perform, and endure.